You look at the work "bodily experience”, a four-part collection in which the body is influenced by lycra suits.
Shivra van Baast and I were fascinated by the role of consumers in today's hyper visual consumer society. The fashion industry that has taught us over the last 100 years to view every detail of clothing as meaningful, something we as consumers have become extremely sensitive to (Kawamura, 2005). Because the industry is constantly shifting our attention and desires to the latest trends, we may never archive our ideal image (Devisch, 2016). In a world that we have created ourselves, we are dominated by mindless garments.
Shivra and I have designed a series of suits, pattern technically and visually. The work shows an impression of the powerless position in which we as consumers have ended up. The goal of the project is to consciously reflect on this position; Is this the role we as consumers should have? Or is it time to take a few steps back and take a critical look at the consumer society, which is dominated by the fast trend logic and driven by endless desires?
Devisch, I. (2016b). Rusteloosheid: pleidooi voor een mateloos leven. In I. Devisch (Red.), Veranderingsprocessen in de moderne samenleving (p. 111-128). Amsterdam: De Bezige Bij.
Kawamura, Y. (2005). ‘Fashion as an Institutionalized System’, in: Fashion-ology: An Introduction to Fashion Studies. (pp. 39-55). Oxford/New York, United States: Ber